Privacy Policy

The Fruitful Woman is dedicated to protecting the privacy of our customers whilst collecting information relevant to your shopping experience with us. We will never share the personal information that you share with us through www.thefruitfulwoman.co.uk.


This information includes but is not limited to name, email address, phone and mobile phone numbers, home address, date of birth, shipping and payment card billing address, payment card details, IP address, search criteria, shopping history, and shopping preferences.


We respect the privacy rights of our customers and recognise the importance of protecting the information collected about them. All the information provided to The Fruitful Woman is used solely for our own purposes in ensuring we can provide you with the best shopping experience.


The The Fruitful Woman has designed this privacy policy to be as transparent as possible about how we collect, manage and use your personal information. This will allow you to make informed decisions when shopping with The The Fruitful Woman. If we ever make amendments to this Privacy Policy, they will be published here.

You have the right to ask us what personal details we hold about you and to update it for you at any time. If for any reason you are concerned that the personal information we hold is not correct, please email us at hello@thefruitfulwoman.co.uk.


By registering, subscribing or using our services, you consent to the use of your personal data in line with this policy.


When We Collect Information

Collection of your personal information can occur through various interactions:

  • When you visit and use our website;
  • When you place an order with The Fruitful Woman;
  • When you send a message using our contact form, talk to us by phone, or in person;
  • When interacting with us on Social Media; communicating - whether online, over the phone, or in person - with our team members;
  • When you participate in our promotions, competitions or special events;
  • If you apply for employment with The Fruitful Woman, including submission of any forms in relation to the recruitment and selection process.

Personal Information Collected

In order for The Fruitful Woman to provide for the best shopping experience,The Fruitful Woman collects data relating to your personal information:

  • For the processing and finalisation of orders made with The Fruitful Woman;
  • For customisation of website material that will be most relevant to your interests;
  • To equip The Fruitful Woman with the tools needed for marketing purposes and branding;
  • To provide customers with the products and services requested;
  • To communicate with customers;
  • To comply with laws or directions given by regulators and other authority figures. 

Social Media

If you follow us or interact with us on any of our pages on third party social media platforms, such as Instagram, Facebook, Twitter, and Pinterest, information you provide will be subject to the third party's privacy policy, as well as this privacy policy.


Cookies & Computer Tracking

The Fruitful Woman may use cookies on this site from time to time. Cookies are very small files that are sent by us to your computer or other device which we can access when you visit our site in future. Cookies help us remember who you are and other information about your visits so we can help display the information on our website in a way that matches your interests. Most major websites use cookies.


The Fruitful Woman is not set up to track, collect or distribute personal information not entered by visitors.


Legal Basis for Processing Personal Information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you; (ii) where the processing is in our legitimate interests and not overridden by your rights; or (iii) where we have your consent to do so.  We have a legitimate interest in operating our Services and communicating with you as necessary to provide these Services, for example when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).


Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


Your Data Protection Rights Under The General Data Protection Regulation (GDPR)

If you are a resident of the EEA, you have the following data protection rights:

  • If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by emailing hello@thefruitfulwoman.co.uk.
  • In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information, or request portability of your personal information. Again, you can exercise these rights by emailing hello@thefruitfulwoman.co.uk.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you. To opt-out of other forms of marketing, please contact us by emailing hello@thefruitfulwoman.co.uk.
  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


Updating and Accessing Your Personal Information

If your Personal Information changes, we invite you to correct or update your information. We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account, request that we no longer use your information to provide you services, or delete your Personal Information, you may do so through your account settings, or contact us at hello@thefruitfulwoman.co.uk. We will respond to your request to have your Personal Information updated as soon as possible. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


Choices About Use of Your Information

You can use some of the features of the Services without registering, thereby limiting the type of information that we collect.

We offer you the chance to receive news and fashion updates which we will send to you via email. These include alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions.

You can opt-out of receiving these updates at any time.

You can do so by either unselecting “Subscribe to our newsletter” during check out or click the “Unsubscribe” link at the bottom of our promotional emails. You can also email hello@thefruitfulwoman.co.uk with your request to opt out and we can manually remove your details from any future promotional contact lists. You can re-subscribe to this material at any time by following the same procedure. Even if you unsubscribe, we may still contact you for informational, transactional, account-related, or similar purposes, including messages about your current The Fruitful Woman  account and services.

Many browsers have an option for disabling cookies, which may prevent your browser from accepting new cookies or enable selective use of cookies. Please note that, if you choose not to accept cookies, some features and the personalization of our Services may no longer work for you. You will continue to receive advertising material but it will not be tailored to your interests.


Security & Encryption

We use Secure Sockets Layer (SSL) software which encrypts information you input from your computer to our servers. We also restrict access to personal information and maintain technology products that prevent unauthorised access to our database. For details on our SSL certificate, click on the pad-lock icon near the URL.

Whilst we treat all your personal information with utmost care, no information transmitted over the internet can be guaranteed to be 100% secure. We cannot guarantee the security of any information that you transmit to us, or receive from us. The transmission and exchange of information is carried out at your own risk. The Fruitful Woman cannot be held accountable if there is an unforeseen security breach.


Third-Party Disclosure and Links

The Services may include links to other websites whose privacy practices may differ from those of The Fruitful Woman . If you submit Personal Information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any third-party websites you visit.


Notice Concerning The Information Of Children

The Fruitful Woman is not directed to children under the age of 13 and does not intentionally collect any information from children under the age of 13. Please contact us if your child has provided Personal Information to us and we will delete the information.


Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect Personal Information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur we will notify the users via email. We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


International Data Transfers

We may transfer personal information to countries other than the country in which the data was originally collected. These countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your personal information to other countries, we will protect that information as described in this Privacy Policy.


Privacy Breaches

If you believe that for any reason your privacy has been breached, please contact hello@thefruitfulwoman.co.uk and we will resolve the issue.


Changes to This Policy

The Fruitful Woman may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date below and may notify you by email (sent to the e-mail address specified in your account). We encourage you to review this Policy whenever you visit the Services to understand how your Personal Information is used.

Questions About This Policy

If you have any questions about this Policy, our practices related to the Services, or if you would like to have us remove your information from our database please feel free to contact us at hello@thefruitfulwoman.co.uk.


Last Update: 21 October 2018